Professional Services

Law Firm Suite

Convert enquiries in minutes, close matters on time, and never let a referral source go cold.

A full operating system for a small or mid-size law firm. It covers the entire matter lifecycle: from the moment a prospective client enquires, through intake, conflict checking, and engagement, to matter execution, billing, and relationship nurture. Law firms haemorrhage revenue at the intake stage, in the billing cycle, and across a neglected referral network; this suite automates the repetitive work at each of those points so fee-earners can stay in front of clients and produce billable work rather than chasing paper and people.

Designed playbook · not a deployment claim

A starting configuration to test against the business's actual evidence and operator constraints.

Illustrative failure hypotheses

Questions for the audit to verify

Slow intake response: prospective clients who ring or email out of hours are never followed up and instruct a competitor

Manual conflict checks taking hours or days, stalling the intake of time-sensitive matters

Fee-earners drafting routine letters, engagement terms, and standard clauses from scratch instead of billing

Clients chasing matter status by phone and email, consuming paralegal time and eroding confidence

Aged AR and unpursued retainer top-ups left sitting on the ledger while cash flow tightens

Referral sources (counsel, accountants, estate agents) receiving no structured follow-up and quietly routing work elsewhere

Proposed starting point

A pilot hypothesis to review

Designed role · approval required

Intake Qualifier

Acknowledges every new enquiry instantly, gathers the matter type and key facts, scores urgency, and books a consultation or routes to the correct team.

Firms lose prospective clients within the first hour. An always-on qualifier that acknowledges, screens, and books a consultation the moment an enquiry arrives visibly lifts conversion in week one.

Designed playbook

Proposed work streams and roles

These are configuration ideas to test during an audit. They are not autonomous workers or evidence of a live deployment.

01Forma Core · included with every suite

Forma Core

Runs under every suite. The shared operating spine: front desk, follow-up, reputation, owner reporting, cash, and content.

Front DeskFollow-Up EngineReputation EngineOwner's DigestMoney FlowContent Engine
Designed role descriptions ↓
  • Front Desk

    Captures and triages every inbound (email, web form, missed call, DM), then replies, classifies, and routes it to the right place.

  • Follow-Up Engine

    Runs persistent, polite multi-touch follow-up on every quote, no-show, and stalled enquiry until it converts or is cleanly closed.

  • Reputation Engine

    Asks happy customers for reviews at the right moment, drafts replies to every review, and routes negative feedback to a human first.

  • Owner's Digest

    Compiles the weekly (and on-demand) operating picture into a plain-English brief: what happened, what's at risk, what needs a decision.

  • Money Flow

    Issues and chases invoices, tracks AR aging, and reconciles payments so nothing slips and cash comes in faster.

  • Content Engine

    Turns the brand kit into a steady cadence of social, email, and blog content, ready for one-click approval.

02

Client Intake & Conflicts

Qualify every enquiry instantly, run the conflict check, and get the right new client booked and engaged without delay.

Intake QualifierConflict CheckerEngagement Letter Drafter
Designed role descriptions ↓
  • Intake Qualifier

    Acknowledges every new enquiry instantly, gathers the matter type and key facts, scores urgency, and books a consultation or routes to the correct team.

  • Conflict Checker

    Runs a structured conflict-of-interest check across the firm's client and matter database the moment a new instruction is proposed.

  • Engagement Letter Drafter

    Drafts a tailored client-care letter, engagement terms, and fee estimate from the matter brief so the client is onboarded the same day.

03

Matter Management

Keep every open matter moving, clients informed, and critical deadlines visible without paralegals fielding status calls.

Matter Status UpdaterDeadline & Limitation Sentinel
Designed role descriptions ↓
  • Matter Status Updater

    Sends clients a timely, plain-English status update at each significant matter milestone, eliminating inbound status calls.

  • Deadline & Limitation Sentinel

    Tracks every court deadline, limitation period, and statutory time limit across all open matters and escalates before anything is missed.

04

Document & Drafting

Assemble standard documents and first-draft routine correspondence so fee-earners review rather than write from scratch.

Document Assembly AssistantCourt Bundle Compiler
Designed role descriptions ↓
  • Document Assembly Assistant

    Assembles first drafts of standard legal documents (contracts, wills, leases, and precedent letters) from matter data and approved templates.

  • Court Bundle Compiler

    Compiles, indexes, and paginates court bundles from the matter's document store, ready for filing or service.

05

Billing & Collections

Accelerate invoicing, pursue aged AR, and keep trust and retainer accounts topped up and compliant.

Billing & AR ChaserRetainer & Trust Monitor
Designed role descriptions ↓
  • Billing & AR Chaser

    Prompts fee-earners to raise bills on completed work, then pursues aged invoices with a structured, professional collection sequence.

  • Retainer & Trust Monitor

    Watches client retainer balances and trust accounts, requests top-ups before funds run low, and flags any compliance anomalies.

06

Growth & Referrals

Nurture the referral network and past clients so instructions compound without a dedicated BD headcount.

Referral Nurture
Designed role descriptions ↓
  • Referral Nurture

    Keeps the firm's referral sources (accountants, IFAs, estate agents, and counsel) warm with regular, value-adding touches so introductions keep coming.

Measurement design

Candidate measures to baseline

These labels do not claim a result. The audit must define the source, window, method, baseline, and owner before a metric can support a pilot decision.

Enquiry-to-instruction rate

Percentage of inbound enquiries that convert to a signed engagement letter, the primary intake health metric.

Lock-up days

Combined WIP and AR days outstanding; the leading indicator of cash flow tightness.

Missed-deadline incidents

Critical court and limitation deadlines missed in the period, a risk and compliance metric tracked to zero.

Average time to bill

Days from matter completion or period end to invoice raised; shorter means faster cash conversion.

Referral-source introductions

Instructions received from the referral network per month, tracking the health of the firm's growth engine.

Client satisfaction score

Post-matter survey score, driven by communication frequency and matter-update quality.

Connector boundary

Availability is scoped per controlled pilot

Connector names in the internal playbook are planning inputs, not a public integration promise. Current code-live readers are bounded and require account-specific verification before use.

See the commerce pilot boundaries →

Audit first

Validate the playbook against your operation.

Pricing, scope, data access, review boundaries, and success measures are agreed in writing before any paid work.

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