Professional Services
Financial Advisory Suite
Fill your pipeline, prep every meeting in minutes, and never miss an annual review again.
A full operating system for an independent financial advisor, RIA, or wealth-management practice. It covers the entire client lifecycle: from the moment a prospect enquiry arrives, through onboarding and the ongoing review cadence, to compliance housekeeping and referral cultivation. The two places advisors consistently lose revenue are prospects that go cold before a first meeting and existing clients whose annual reviews slip without notice. This suite makes both automatic, then layers on meeting prep, document compliance, client reporting, and life-event outreach so the advisor stays in front of clients instead of buried in admin.
A starting configuration to test against the business's actual evidence and operator constraints.
Illustrative failure hypotheses
Questions for the audit to verify
Prospect leads going cold between enquiry and first meeting: most are never followed up more than once
Hours lost manually preparing meeting agendas, pulling account summaries, and writing review notes
Annual reviews slipping by weeks or months, driving silent client attrition before the advisor notices
Compliance documents and client signatures chased ad hoc, creating audit risk and regulatory exposure
Client reports composed by hand each quarter, taking a full day per report
Referral opportunities left on the table because asking is never systematised
Onboarding dragging across multiple weeks due to missing forms, missing data, and no clear checklist
Proposed starting point
A pilot hypothesis to review
Designed role · approval required
Meeting Prep Assistant
Generates a tailored pre-meeting briefing (agenda, account summary, and conversation starters) for every upcoming client or prospect meeting.
Every advisor has a client meeting tomorrow they have not fully prepared for. Surfacing a tailored agenda, account summary, and talking points in minutes is immediately, viscerally valuable and proves the platform on day one.
Designed playbook
Proposed work streams and roles
These are configuration ideas to test during an audit. They are not autonomous workers or evidence of a live deployment.
Forma Core
Runs under every suite. The shared operating spine: front desk, follow-up, reputation, owner reporting, cash, and content.
Designed role descriptions ↓Close ↑
Front Desk
Captures and triages every inbound (email, web form, missed call, DM), then replies, classifies, and routes it to the right place.
Follow-Up Engine
Runs persistent, polite multi-touch follow-up on every quote, no-show, and stalled enquiry until it converts or is cleanly closed.
Reputation Engine
Asks happy customers for reviews at the right moment, drafts replies to every review, and routes negative feedback to a human first.
Owner's Digest
Compiles the weekly (and on-demand) operating picture into a plain-English brief: what happened, what's at risk, what needs a decision.
Money Flow
Issues and chases invoices, tracks AR aging, and reconciles payments so nothing slips and cash comes in faster.
Content Engine
Turns the brand kit into a steady cadence of social, email, and blog content, ready for one-click approval.
Prospecting & Lead Nurture
Capture every enquiry, qualify fit, and nurture prospects through to a booked discovery meeting.
Designed role descriptions ↓Close ↑
Prospect Nurturer
Responds to incoming enquiries, qualifies financial-planning fit, and runs a structured nurture sequence until a discovery meeting is booked.
Discovery Scheduler
Books and confirms discovery meetings for qualified prospects, removing the back-and-forth from the advisor's diary.
Meeting Prep & Scheduling
Prepare the advisor for every client interaction with a tailored briefing, agenda, and account summary.
Designed role descriptions ↓Close ↑
Meeting Prep Assistant
Generates a tailored pre-meeting briefing (agenda, account summary, and conversation starters) for every upcoming client or prospect meeting.
Post-Meeting Notes
Converts meeting notes or a short voice memo into a structured CRM note, action-item list, and follow-up summary for the client.
Client Reviews & Retention
Keep the annual-review cadence on track and reach clients proactively at life-event moments.
Designed role descriptions ↓Close ↑
Annual Review Cadence
Tracks every client's review schedule and initiates outreach to book and prepare the annual review before it slips.
Life-Event Outreach
Detects life events (retirement, inheritance, divorce, new child, property purchase) and prompts the advisor to reach out with relevant, timely planning conversations.
Compliance & Documents
Chase outstanding client documents, flag suitability gaps, and keep compliance records complete.
Designed role descriptions ↓Close ↑
Compliance & Document Chaser
Tracks outstanding client documents (signed agreements, updated KYC/AML forms, suitability questionnaires) and chases clients and staff until they are complete.
Reporting & Referrals
Produce client-ready performance reports and systematise the referral ask.
Designed role descriptions ↓Close ↑
Client Report Composer
Assembles a personalised quarterly or annual client performance report from portfolio data, ready for advisor review and distribution.
Referral Cultivator
Identifies clients most likely to refer, prompts the advisor with the right moment and message, and tracks every referral introduction through to outcome.
Measurement design
Candidate measures to baseline
These labels do not claim a result. The audit must define the source, window, method, baseline, and owner before a metric can support a pilot decision.
Annual review completion rate
A candidate metric; its source and baseline are not yet defined.
Enquiry-to-meeting conversion rate
% of inbound enquiries that result in a booked discovery meeting, tracking the top of the new-business funnel.
Compliance register completeness
% of clients with all required documents signed and up to date, a direct measure of regulatory risk.
Referral introductions per quarter
Number of warm introductions made by existing clients, the lowest-cost source of new AUM.
Median onboarding time
Days from signed client agreement to fully onboarded. Shorter onboarding correlates with higher early retention.
Report distribution on schedule
% of quarterly and annual reports delivered to clients within the target window, a visible signal of professionalism.
Connector boundary
Availability is scoped per controlled pilot
Connector names in the internal playbook are planning inputs, not a public integration promise. Current code-live readers are bounded and require account-specific verification before use.
See the commerce pilot boundaries →Audit first
Validate the playbook against your operation.
Pricing, scope, data access, review boundaries, and success measures are agreed in writing before any paid work.
More in Professional Services
Browse all suites →Accounting & Bookkeeping Suite
Close the books on time, never chase a receipt twice, and turn compliance into a springboard for advisory fees.
View suiteGovCon & Tenders Suite
A designed GovCon & Tenders Suite operating playbook for audit scoping. It is not a claim of a live deployment or measured result.
View suiteInsurance Agency Suite
Respond to every lead in seconds, retain every renewal, and round every account, without adding headcount.
View suite